Newspaper Readership in Pakistan
A private market research company, MEMRB, estimates that, in 2007, approximately 14.6 million Pakistanis read a newspaper at least once a week. Within this group, the following newspapers were the most popular. The % indicates those from the estimated 14.6 million reading the newspaper at least once in the past month:
Jang – 46%
Nawa-e-Waqt – 23%
Express – 20%
Khabrain – 15%
Awaz – 10%
Dawn – 7%
Kawish – 5%
Qaumi Akhbar – 5%
Din – 4%
Mashriq – 4%
Naya Akhbar – 4%
Pakistan – 4%
Ummat – 4%
Aaj – 3%
Ausaf – 3%
Awam – 3%
The News – 3%
Inqilab – 2%
Jinnah – 2%
Jurrat – 2%
The complete survey is available here. Aftab Associates also produce a National Readership Survey, though, to my knowledge, this is not available online.
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