Eye on Pakistan

Newspaper Readership in Pakistan

Posted in media by onpakistan on December 21, 2009

A private market research company, MEMRB, estimates that, in 2007, approximately 14.6 million Pakistanis read a newspaper at least once a week. Within this group, the following  newspapers were the most popular. The % indicates those from the estimated 14.6 million reading the newspaper at least once in the past month:

Jang – 46%

Nawa-e-Waqt – 23%

Express – 20%

Khabrain – 15%

Awaz – 10%

Dawn – 7%

Kawish – 5%

Qaumi Akhbar – 5%

Din – 4%

Mashriq – 4%

Naya Akhbar – 4%

Pakistan – 4%

Ummat – 4%

Aaj – 3%

Ausaf – 3%

Awam – 3%

The News – 3%

Inqilab – 2%

Jinnah – 2%

Jurrat – 2%

The complete survey is available here. Aftab Associates also produce a National Readership Survey, though, to my knowledge, this is not available online.

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