Eye on Pakistan

Newspaper Readership in Pakistan

Posted in media by onpakistan on December 21, 2009

A private market research company, MEMRB, estimates that, in 2007, approximately 14.6 million Pakistanis read a newspaper at least once a week. Within this group, the following  newspapers were the most popular. The % indicates those from the estimated 14.6 million reading the newspaper at least once in the past month:

Jang – 46%

Nawa-e-Waqt – 23%

Express – 20%

Khabrain – 15%

Awaz – 10%

Dawn – 7%

Kawish – 5%

Qaumi Akhbar – 5%

Din – 4%

Mashriq – 4%

Naya Akhbar – 4%

Pakistan – 4%

Ummat – 4%

Aaj – 3%

Ausaf – 3%

Awam – 3%

The News – 3%

Inqilab – 2%

Jinnah – 2%

Jurrat – 2%

The complete survey is available here. Aftab Associates also produce a National Readership Survey, though, to my knowledge, this is not available online.

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Urdu media previously pro-Taliban, now anti-Taliban?

Posted in Domestic Affairs by onpakistan on June 7, 2009

Only four weeks ago most Urdu television channels were acting as cheerleaders for the Taliban. Most Urdu columnists in newspapers were presenting the Pakistani Taliban as the reincarnation of early Muslim warriors. Now in a rare consensus they are all clamouring for an all-out war against them.

The head of the BBC’s Urdu Service is claiming that Urdu newspapers and television channels were all sympathetic to the Pakistani Taliban, yet have now turned against them –  largely because of the flogging video. Could this be true?? Is he implying that the English press were always much less pro-Taliban? Are not Urdu and English newspapers and tv channels’ positions on the Taliban determined by their political/ideological positions?

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